Connect the Dots
To discern growth opportunities, link merchandise results to circulation results
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Phil Minix
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All of these opportunities highlight the dramatic improvements you can garner by linking your merchandise results to your circulation results and ensuring that your marketing and merchandising groups are working in concert.
Phil Minix is executive vice president and general manager of J. Schmid & Associates. He can be reached at (913) 236-2408 or at philm@jschmid.com.
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- J. Schmid & Assoc.
Phil Minix
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