To discern growth opportunities, link merchandise results to circulation results

By Phil Minix

However, if rented lists that didn’t perform well overall (and won’t be continued) created that success, the results to those items in the next effort will suffer. You’ll have wasted considerable space in the next promotion and will incur a setback in your overall results.

With no communication, this cycle will continue, and the combination of the right offer to the right audience will never be achieved.