Connect the Dots
To discern growth opportunities, link merchandise results to circulation results
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Phil Minix
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The critical element is ensuring that the merchandise results are separated by list segment. Knowing whether outside lists or housefile customers are driving the success of particular items will help you determine which items to keep based on what lists you’ll continue using.
For example, if your merchants see a certain item, small category of items or price points that look successful, their natural instinct will be to build around that success.
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- J. Schmid & Assoc.
Phil Minix
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