Connect the Dots
To discern growth opportunities, link merchandise results to circulation results
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Phil Minix
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This information also can help your merchandise buyers when they’re out in the market looking for new items; they’ll know which price points and item categories have the propensity to produce better results.
Separate Merchandise Results by List Segments
This last opportunity is especially crucial in the ramp-up or growth phase of a new catalog: Make sure your merchandising team and marketing group are working together.
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- J. Schmid & Assoc.
Phil Minix
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