Connect the Dots
To discern growth opportunities, link merchandise results to circulation results
• Likewise, we know there are other key hot spots throughout a catalog where the propensity for readership is higher. These also should contain items with the strongest pull among prospects.
Determine What Prompts High Lifetime Value
Knowing your best price points or product categories is as important to building and growing your catalog business as knowing your best customer segments and prospect rental lists. Know where to spend your merchandising efforts and how to continue improving the catalog with each issue.
- Companies:
- J. Schmid & Assoc.
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