Connect the Dots
To discern growth opportunities, link merchandise results to circulation results
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Phil Minix
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• If there are only a handful of differences and your quantities are on the low side, but the prospecting percentage of your mailing is more than 20 percent, exploit the differences in the key areas of a single catalog version. Since we know that catalog covers impact customers less than prospects, put the best prospect items on your cover.
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- Companies:
- J. Schmid & Assoc.
Phil Minix
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