Connect the Dots
To discern growth opportunities, link merchandise results to circulation results
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Phil Minix
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Few catalogers link their merchandise results to a thorough analysis and review of their sales results by segment. But doing so has many benefits.
What Are New Customers Buying?
Since growth through new-customer acquisition is the key goal of many catalog companies, concentrating on what contributes to those acquisitions is critical. One key area to focus on is the merchandise offering.
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- Companies:
- J. Schmid & Assoc.
Phil Minix
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