To continue its business momentum, Headsets.com keeps a sharp focus on employee hiring, training and retention.

By Noelle Buoncristiano and Catalog Success

The company now mails about 1.5 million catalogs every five weeks. And its total housefile is more than 90,000, up from 50,000 in 2001.

Faith views the catalog as the company’s main advertising tool. From a consumer perspective, he believes people prefer to leaf through a catalog rather than browse online. From a business standpoint, he views the print catalog as “push marketing.” Says Faith: “You can promote the solutions you have to people who might not be thinking that they need them.”