To continue its business momentum, Headsets.com keeps a sharp focus on employee hiring, training and retention.

By Noelle Buoncristiano and Catalog Success

Two months later, Headsets.com printed and mailed a 48-page, full-color digest catalog to 90,000 prospects. “We built the catalog from the ground up and took lots of advice along the way,” says Faith. Rather than tap consultants’ catalog knowledge, Faith contacted others in the direct marketing industry who had hands-on experience with catalogs. “We were taught the ropes,” he continues. “It was a bit of a risk for us at the time, and we haven’t looked back.”