Accurate Data Key to Better Understanding of Your Customers
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While many retailers are relying more on business analytics and intelligence for decision making, stakeholders need to first ensure the accuracy of the information feeding these statistics and ensure each customer has a single record within a central database.
Thomas Schutz is the senior vice president, general manager of Experian QAS. Thomas can be reached at thomas.schutz@qas.com.
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- Companies:
- QAS, an Experian Co.
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Thomas Schutz
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