Accurate Data Key to Better Understanding of Your Customers
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Retailers need to involve all departments in improving the accuracy of information collected. IT departments can implement data verification techniques to prevent human error and enhance the searching capabilities within CRM systems. Departments that collect information can improve training or figure out various techniques to prevent human error. Organizations should also maintain one central database that contains accurate information and can feed analytical tools.
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- Companies:
- QAS, an Experian Co.
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Thomas Schutz
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