Accurate Data Key to Better Understanding of Your Customers
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A lack of a single customer view is hurting the advanced analytics efforts described above. A single customer view is an aggregated and holistic representation of the data known by an organization about its customers. Essentially, each customer has a single record containing all of the information that the organization knows about them, be it their purchase history, demographic details or even preferences.
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- Companies:
- QAS, an Experian Co.
E
Thomas Schutz
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