Analyzing the Impact Mobile Will Have on Holiday Shopping

Comparison Shopping
Recent developments in mobile technology have taken comparison shopping to a new level. Shoppers have to consider two key questions when buying any holiday gift: one, what am I buying and, two, where am I buying it? comScore reports that 58 percent of consumers use their mobile device during the in-store shopping experience. Users can hold a product in one hand while looking up a product, reading reviews and comparing prices in the other.