Analyzing the Impact Mobile Will Have on Holiday Shopping

Making Mobile Personal
The rise of mobile-specific loyalty programs will certainly have an impact on shopping this holiday season. Sure, there are still plenty of people out there who clip coupons from newspaper circulars or get their card punched every time they buy a cup of coffee, but smartphones make it possible for retailers to make special offers and reward loyalty in a way that's far more targeted and specific to the individual consumer. Companies can use your location, analyze your shopping habits, look at your past purchases and know what items you've been researching to generate mobile offers that you're most likely to need and use.