Analyzing the Impact Mobile Will Have on Holiday Shopping

Consumers are using mobile websites to shop, gather information, take product tours, read reviews and make purchases. The entire experience, from initial search through completed transaction, can all happen in the palm of one's hand. Retailers that assume their regular website will suffice or think they can get away with creating a mobile landing page that ultimately directs users to their standard web content are bound to miss out in a big way this holiday season and beyond.