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Uzair Dada
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Optimizing the Mobile Web
Effective mobile strategy begins with setting up a mobile website. Apps are certainly valuable, but to be relevant all you need is an optimized mobile web experience. Most consumers say they do research and prefer to shop using a mobile website instead of apps, as browsing and searching for products is second nature to them. It's up to retailers to optimize that experience or risk losing sales to their competition.
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- Companies:
- Amazon.com
- Cisco Systems
Uzair Dada
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