Analyzing the Impact Mobile Will Have on Holiday Shopping

Just because someone spends time in a store deciding which TV to purchase doesn't mean that store is going to get the sale. Retailers are constantly vying for shoppers and the competition to convert sales can be fierce. Amazon.com recently launched an app called Price Check that gives consumers the ability to scan a barcode, take a photo of an item or speak the name of the product to compare that store's price with Amazon's. The app has allowed Amazon to collect a wealth of data from brick-and-mortar competitors across the country. It also gave Amazon a last-minute opportunity to convert sales. On one Saturday in December last year, Amazon offered a 5 percent discount on up to three items to anyone who used Price Check and completed their purchase within 24 hours.