Employ the Praise

Neil says he saw a strong response to testimonials among seniors, and he especially recommends using them with technical categories such as electronics and computers.

Here’s how testimonials can make the greatest impression on prospects and customers:
* Hearing about product performance or satisfaction can underscore quality.
* Communicating product or shopping ease can alleviate customers’ fears about buying technical merchandise.
* Words about your company’s great service may entice a prospect to try you.
* Hearing about another customer’s accomplishments or achievements using your products may encourage a similar sale.
* A great customer service story can humanize your company.
* A comparison between you and other companies may help if you’re in a particularly competitive environment.
* Professional testimonials (e.g. publication quotes) can create a high level of credibility.