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Human nature is to be interested in other people’s experiences. In the right situation and if done well, testimonials can be great marketing tools.
Glenda Shasho Jones is a catalog consultant, specializing in branding and improving performance through creative and marketing applications. She is the author of the book “The Identity Trinity: Brand, Image and Positioning for Catalogs.” She can be reached by e-mail at glenda@sjdirect.com
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