Tips on using testimonials in your catalog.

By Glenda Shasho Jones

Human nature is to be interested in other people’s experiences. In the right situation and if done well, testimonials can be great marketing tools.

Glenda Shasho Jones is a catalog consultant, specializing in branding and improving performance through creative and marketing applications. She is the author of the book “The Identity Trinity: Brand, Image and Positioning for Catalogs.” She can be reached by e-mail at glenda@sjdirect.com