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If it’s a significant quote, design it to stand out by giving it, say, a tinted background or putting a thin rule around it. But be careful with the space you’re allocating to it — you don’t want to downplay the testimonial by treating it too frivolously.
Final Tips
Evaluate space allocation. If you’re taking space away from other product sales, think twice. Using testimonials should make sense and integrally support the positioning of your catalog. Otherwise, there’s probably a way to do it in less space.
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Glenda Shasho Jones
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