Tips from Two Experts

• Spread the news about what works. At Eziba, employees get e-mails touting the successful strategies of their colleagues in other channels. “This way, everyone can learn from everyone else,” said Miller. “Also, employees in each channel can see how they’re contributing to company-wide success.”

Additionally, spread your hot-selling items among all of your channels. “If one channel gets all the bestsellers, those working in the other channels get mad,” Miller cautioned.