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Neil Rosen
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So that's how it all starts. What happens in part two? This is the second milestone, the one in which you're converting buyers to frequent buyers. If you're using transition marketing, you're converting prospects to buyers at higher rates than ever before. That's a great start, but long-term profitability means you need to get first-time buyers to become frequent buyers.
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Neil Rosen
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Neil M. Rosen is President and CEO of Fairfield, Conn.-based CertainSource, a B-to-C funnel acquisition management and email retargeting solution provider.
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