Tips for Transitioning Customer Acquisition Into Customer Retention

Once a prospect is acquired, transition marketing begins with a triggered email. This email is delivered immediately upon sign-up, and generally delivers twice the open rates and 10 times to 12 times the revenue of a standard email program.

The cascade doesn't stop there. This triggered email includes an initial campaign, plus specially designed follow-up campaigns targeted to new subscribers. These follow-up campaigns should take place 30 days to 60 days immediately following sign-up. They're all fully automated and scheduled, saving you time to focus on other tasks. Your new prospects are being treated to personalized and carefully timed emails without you having to push a single key.