Tips for Transitioning Customer Acquisition Into Customer Retention

No matter the channel, successfully converting prospects to customers directly correlates to recency and frequency. While optimizing the lifetime value of every customer is key to success in business, starting with the time they sign up, the truth is that Minute One is when they actually deliver the highest return on investment. Day One is when they deliver the most revenue. Month One is the most valuable 30-day period. That's why a clearly defined, perfectly executed transition marketing program is vital to optimizing conversions.