Tips for Transitioning Customer Acquisition Into Customer Retention

Here's a couple of examples: "Remember, we're offering free shipping this week, but it ends Friday night!" or "We're giving our subscribers 15% off this week — use the discount code SB1007."

You'll see open rates for re-engagement campaigns of over 50 percent and revenue rates as much as 12 times the revenue generated from standard email campaigns. Website re-engagement is a home run when it comes to converting prospects to buyers and buyers to frequent buyers — and it completely transforms the way companies capitalize on daily web traffic.