Tips for Transitioning Customer Acquisition Into Customer Retention

They don't even have to go to the shopping cart to get an email! The email can relate to any page on the site they visited. Why is this important? Because studies show that only about five percent of your site visitors ever get to the shopping cart.

Re-engagement campaigns reinforce current sales or events. When those events are about to end, these campaigns can generate added urgency to buy — without having to offer additional incentives that end up costing you margin.