7 Best Practices for Testing and Targeting

• build initial tests that gain credibility;
• suggest trying and implementing new technologies via your testing platform;
• showcase tests that have been run, highlighting valuable information learned; and
• conduct constant testing reviews, making adjustments as you see fit.

7. Select the right partner. You didn't think you'd be doing all this testing by yourself, did you? The report provides some guidelines to help you pick the right partner in this endeavor: