7 Best Practices for Testing and Targeting

• keep a comprehensive list of testing ideas and share them with your team;
• start small by looking for quick wins rather than more complicated strategies;
• reach out to industry peers for advice; and
• adapt to changes along the way.

2. Think big, start small. Reach for the stars, but start with your feet on the ground. The marketing power of testing shouldn't be underestimated; a lot of thought should go into the plan you're going to put in place. The report suggests dedicating the following resources: