Tips for Strengthening a Growing Business Brand

3. Analyze your organization. What kind of organization do you want to create? What types of values do you want to develop? How do these things apply to each person within your company? How do they reflect your product, your customers and everything else in between?

Your target customer is central to the success of your company, but if you don't have a strong sense of "who you are," you'll slowly crumble under the demands of external parties. You'll want to better define the values of your organization and how that will affect your marketing communications. Analyzing your organization's key value structure is doable without considering your customers, but you'll find that results are more holistic when they're included.