4 Tips for Retailers Going Global

2. Localize your website and content. Once you've identified which markets you're looking to move into, localizing your website and any content should be the first thing on your to-do list. One international website is no longer enough; consumers want global brands that talk to them on a local level. Begin by carrying out local research and creating a profile of your new customers. What are their interests, who are your competitors, what language do they use, etc.? These questions, in particular the latter, will help you to steer the localization of your website.