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If you don't have such business insights, but still want to go global, why not start by looking at markets that are very similar to your own. For example, if you're in the pork industry, expanding into Muslim countries probably isn't the wisest move. Of course every market is individual and requires its own localization, but some share similarities and have very similar customs and traditions that allow for easy expansion.
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- Places:
- Switzerland
E
Christian Arno
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Christian Arno is the CEO of Lingo24, a translation agency. Follow Lingo24 on Twitter @Lingo24.
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