4 Tips for Retailers Going Global

1. Be honest about markets. First things first: Which markets are you looking to target? Although the e-commerce world is your oyster, it doesn't mean everyone is your consumer. Taking a brand international should be a carefully considered decision. Examine who your current customers are. Do you get much international interest for your products? Has there been a shift in your industry, with a particular market showing great emerging potential? What are your competitors doing in various international markets? By evaluating your business and products you can identify which markets would be a good base to begin with, and from which you can look to scale up.