4 Tips for Retailers Going Global

Although deciding to go global can be quite a daunting commitment for a business, there really hasn't been a better time to benefit from international e-commerce than now. Recent research by Rakuten, LinkShare and Forrester Consulting shows that over the last 12 months, a staggering two-thirds (68 percent) of online shoppers bought something from outside their home country. Learning how to maximize this trend for customers buying from the comfort of their own sofa can result in a big return on investment. Here are a few simple tips on how to make jumping into the unknown a walk in the park: