How to Reap the Benefits of In-Store WiFi

In designing and optimizing the network, retailers should also seek to establish direct connections to cloud applications using "cloud exchanges." These bring the applications closer to the store, which in turn enhances performance.

Understanding WiFi's security and guest engagement benefits, working with key organizational stakeholders, and conducting a network assessment and design review will ensure you capture all costs and associated financial benefits for the project. At that point, retailers will be prepared to deliver a solution that can transform the shopping experience and how they interact with customers.