How to Reap the Benefits of In-Store WiFi
Study finds that 60% of retailers are missing chances to build revenue, enhance customer loyalty due to lack of in-store Wi-Fi
The way we shop is changing rapidly. According to the Google Shopper Marketing Council, 84 percent of consumers now use their smartphones in the store environment. For millennials, this is an expectation that influences where they shop. Therefore, it's not surprising to discover that 82 percent of large to midsized retailers have deployed in-store WiFi, according to the IHL Group's benchmark study, Impact of Store Networks and WiFi on the Customer Experience.
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