Tips for Optimizing the Tablet Shopping Experience

Group FMG recently worked with two clients in the U.K., a top-10 retailer and ASDA (Wal-Mart's UK arm). Both clients wanted to leverage their existing digital catalog assets to drive tablet sales during the holidays. The former has a customer base that possesses a high disposable income for top-of-the-line home goods. Thus, a superior customer experience for their loyal customers is of the utmost importance. The resulting native iPad app was designed with this in mind. The week it launched, the app was featured No. 1 in The Guardian's app list and garnered hundreds of thousands of downloads. ASDA's customers are a much broader demographic and, thus, use a variety of mobile devices. Email is their main distribution channel, so HTML5 was the selected platform for its Christmas catalog, as it could be viewed across multiple browsers, Android and Apple devices.