Tips for Optimizing the Tablet Shopping Experience

New innovations are improving the tablet shopping experience and reducing the frustrations that used to plague early tablet usage. For example, shopping baskets can now be "contained" within the app. This means that your customers don't have to experience the confusing transfer from your app to your web page to shop, and back again. Now they can browse your catalog and add products to the shopping basket in one click. Only when they've finished browsing your app do consumers check out from your shopping basket on your website. Conversion rates are dramatically higher as a result of this built-in shopping capability.