Tips for Optimizing the Tablet Shopping Experience

As Apple's recent quarterly financial results showed, the world is rapidly shifting from the desktop world of clicks and scrolling to a tablet/smartphone marketplace of gestures, pinching and zooming. This has transformed the way users are engaging with content and commerce on their devices. This is dramatically apparent on the tablet, whose owners are known as "couch and pillow" shoppers because usage tends to happen in the evening, outside of traditional PC shopping hours.