Tips for Optimizing the Tablet Shopping Experience

Given this explosion of adoption, there's a plethora of highly effective yet oft confusing terms and tools in the mobile marketplace. Responsive design, mobile optimization, HTML5 and native apps can all be touted as catch-all panaceas for mobile strategy. But rather than opting for one particular tool as the solution to all your mobile problems, the first step is to understand the end user, define the context of their experience, and use this to reverse engineer the solution.