Tips for Optimizing the Tablet Shopping Experience

As adoption of the tablet approaches its tipping point, more and more retailers are looking to create an optimized experience for the tablet shopper. This article explores some ways that retailers can improve this experience and ultimately drive sales.

Tablets have dramatically changed the retail landscape. Their importance is measured by an unprecedented growth of mobile browsing, rapid adoption by a younger and wealthier demographic than that of traditional PC users, and a growing percentage of online sales coming from tablets. According to eMarketer's 2013 forecast, t-commerce (tablets) will account for 9.4 percent of all online sales this year, an increase of 73 percent from 2012. As a result, the pressure is on to make the tablet shopping experience as pleasurable and convenient as possible.