Tips to Optimize Mobile Sales This Holiday Season

Google has stated its preference for responsive web design, which will prove favorable for search engine optimization goals. However, it's strongly advised that you put the user experience first and, depending on a site's structure and design goals, responsive web design may not be a favorable option. A mobile-specific site then may make more sense to provide your brand with more control over how consumers are engaging on these devices. Whichever approach better fits your brand's needs, the time to implement has come — and almost gone.