Tips to Optimize Mobile Sales This Holiday Season

Twenty-four percent of online shoppers used mobile devices on Black Friday, up from 14.3 percent last year. Mobile devices are accounting for a significant amount of online traffic, but are you making the most of it? Online shopping certainly spikes during the holidays, though this traffic tends to remain elevated even after the season ends. This is due in large part to the number of smartphones and tablets that are given as gifts during this time of year and to a lesser degree to the new familiarity the mobile user gains with online holiday shopping. You couldn't ask for a better time to test, test, TEST! Figure out which experiences are optimal, which creative has the greatest influence and how trends differ between devices to fortify your mobile strategy going into 2013.