Tips for More Effective Merchandising

You do this through dashboards, which are going to have to be built internally. These dashboards should be databases, not spreadsheets, Oliver said. He showed the audience one of his dashboards — it tells him all he needs to know about a certain product (e.g., units sold, at what price, when it was sold) in one page — as an example of how simple a database can be. If we figured out spreadsheets, we can figure out databases, Oliver said, noting that they're nothing more than flat spreadsheets.