Review submission forms should prominently invite inclusion of photos and video, and review displays should showcase multimedia content. In addition, merchants should allow shoppers to sort and filter reviews according to whether they have images or video, and even consider adding the presence of multimedia reviews as an attribute for guided search alongside star ratings.
Keeping Pace With the Explosion in Popularity and Innovation of Online Consumer Reviews
Review submission forms should prominently invite inclusion of photos and video, and review displays should showcase multimedia content. In addition, merchants should allow shoppers to sort and filter reviews according to whether they have images or video, and even consider adding the presence of multimedia reviews as an attribute for guided search alongside star ratings.