Perricone MD uses PowerReviews to provide a review snapshot that includes the most liked positive and negative reviews, along with a list of popular product attributes as indicated by reviewers. Eastland Shoes goes further and asks reviewers to enumerate each item's pros, cons and best uses.
4. Enable multimedia reviews. Since consumers increasingly have a camera and video recorder within easy reach (i.e., their smartphone), merchants should go beyond text-and-ratings reviews to take advantage of this new potential pool of user-generated content.
The Retailer's Source for Content & Community
Keeping Pace With the Explosion in Popularity and Innovation of Online Consumer Reviews
Perricone MD uses PowerReviews to provide a review snapshot that includes the most liked positive and negative reviews, along with a list of popular product attributes as indicated by reviewers. Eastland Shoes goes further and asks reviewers to enumerate each item's pros, cons and best uses.
4. Enable multimedia reviews. Since consumers increasingly have a camera and video recorder within easy reach (i.e., their smartphone), merchants should go beyond text-and-ratings reviews to take advantage of this new potential pool of user-generated content.