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The Retailer's Source for Content & Community
Keeping Pace With the Explosion in Popularity and Innovation of Online Consumer Reviews
2. Let shoppers "review the review." Allowing shoppers to vote on whether a particular contribution was helpful gives merchants a key criterion for prioritizing display of reviews. This feature has become more and more useful as merchants’ top-selling products often include hundreds of reviews.
The ability to comment on reviews also enables a dialogue among customers and prospects. And, of course, customer service staff can use the commenting feature to respond to reviews and provide further information.