5. Leave negative reviews up, but respond. Allowing negative reviews to remain on your site can be a crucial way to build credibility with consumers. Those glowing reviews ring truer when shoppers see you're not hiding anything. That said, customer service staff needs to respond swiftly to concerns.
Keeping Pace With the Explosion in Popularity and Innovation of Online Consumer Reviews
5. Leave negative reviews up, but respond. Allowing negative reviews to remain on your site can be a crucial way to build credibility with consumers. Those glowing reviews ring truer when shoppers see you're not hiding anything. That said, customer service staff needs to respond swiftly to concerns.