Email Applied: How to Implement an Email Preference Center

More Advanced Preference Centers
These include some or all of the choices mentioned previously, but also allow subscribers to update personal data and interest information.

➜ Personal data. As a cross-channel marketer, you know the importance of having up-to-date information about customers and prospects. Allow recipients to link to your preference center from the email footer to update important information. If you didn't capture this data during registration, recipients may choose to volunteer additional information.