Email Applied: How to Implement an Email Preference Center
Tips to make your emails more relevant
➜ Opt out. Of course you want to offer this option to remain in compliance with CAN-SPAM regulations. But if the page is simple and your recipients can also see "Change Email Address" and/or "Reduce Frequency," they may make other choices. It's important to preserve the right to communicate once or twice a month instead of having no chance to send emails at all.
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