Email Applied: How to Implement an Email Preference Center
Tips to make your emails more relevant
A preference center starts with the information you collect during the registration process, but its power really comes into play with ongoing emails.
Today's consumers are in control. It's important to give them a way to modify their choices on how and when they want to receive emails from you. Most email service providers (ESPs) offer this ability; marketers can vary their approach from simple to complex. Here's a look at various approaches:
Related Content
Comments
